How AI Can Enhance Dental Care Delivery – Episode #502

New technology is increasingly crucial for dentistry as it enhances efficiencies and patient care resulting in increases to both revenue and patient satisfaction. The challenge is finding the right innovations that fit your needs. On this episode of the Dentist Money Show, Ryan interviews Pedro Becker, founder of Axle, a centralized dental platform that helps practices capitalize on AI.

Show Notes
Axle

 

---

Podcast Transcript

Ryan Isaac:
Pedro, thanks for being here. How about give our little audience an intro. Who is Pedro and what is Axel? Give us a little insight here.

Pedro Becker:
If I could tell you just in a one minute version of who Pedro is, Pedro is an innovator at heart, been in tech 20 something years, um, done worldwide projects with Google and Apple. Um, and I wouldn’t say myself, I’d say part of a team, digital, like worldwide projects, when I say Google, for example, we’ve played 500 self positions worldwide. And then, uh, it was a B2B solution where create a radio commercial through Google, $14 million a month for top-line revenue with no human involved. So I’ve done things like that in other verticals and DEMO didn’t. I’ve done many other things that are worldwide projects like the digital billboards, but DEMO, I started doing that full-time in 2015.

Ryan Isaac:
I actually love the dental. What makes us all get into dental is kind of always really interesting. What made you pivot? What did you see in the space? How did you get into that?

Pedro Becker:
Yeah, so I’m actually very grateful. All those tech things that I was throwing out there just established rapport of the worldwide projects or the verticals of what have they done and how that’s impacted those verticals. It’s important to know that that’s what we’re after is in dental, the same thing. And we call that a digital transformation, but it happened by accident. For me, my scenario, a friend of mine was a dentist. He said, hey, you want to come build the first largest dental call center with me in the United States? And I really didn’t fall for it at first. The time I already shifted over working for our government in cyber. Um, I was living a great life there. Um, I already built a couple of practices from that he had bought and sold. And, um, I said, yeah, you know what, let’s, let’s do a proof of concept. So I had a little shack, a little storage unit. I kid you not, we started off with one person and he started off with the couple. And I think we got to like 60 something practices in the main May of 2015, he said, hey, I need a decision. You wanna leave your government job as a GS 13, 1550 computer scientist and build this call center? I thought it was out of his mind. So it was probably one of the hardest decisions I’ve made in my life. I’m not kidding, Ryan. You don’t need the government unless two things happen. Do you know what those are or no? No.

Ryan Isaac:
What? No, what?

Pedro Becker:
My bro, brother, I’m gonna tell you two things happen. One, somebody’s gonna die. I’m not kidding. Someone has to die or retire.

Ryan Isaac:
Okay to leave the government, that’s it. The only two options out. Uh-huh, yeah.

Pedro Becker:
Who would go and leave just to leave? It’s not normal. No one leaves that job and I won’t go into like, it’s a whole different story, my friend.

Ryan Isaac:
Yeah, that’s for the second podcast. That’s the follow-up episode we’ll do. What was the call center for? Basic kind of call center services that we see around or what were you guys doing?

Pedro Becker:
Yeah, so, you know, he had only a couple of practices here in San Antonio where I live and he had a non-compete. So he said, man, I want to build five practices out five hours away from here and we’re gonna open one every week and we did it. We opened one every week. So we own five offices, but what we learned Absentee practices don’t do well and you can’t replicate yourself. You can’t have five Pedro’s or five Dockers of the same mentality. You got to have that machine of people doing X, Y, and Z. When I say X, Y, and Z, I’m talking about back office processes, claims, insurance, billing, phones, inbound calls, outbound calls, hygiene. Those are things that people forget about when they wanna practice. They just do. So we built it here. We built it, he built his little thing and a little location, and we built ours, and a little actually storage unit. I’m not kidding. So in May of 2015, I asked,

I’m in current minds of a GS 15, Haishen going to government’s 15, I was in a 13. And she said, do it. She said, I’ll bring it back, don’t worry. I said, I don’t believe you, but I’m gonna do it. So we did it. We did it. We went from zero to 300 employees, from zero to 30,000 square feet. And it was great. We built every function that a dental practice does, inbound calls. We helped practices do startups. We gave them servers when they were under construction. When people wished they could build  them their dream. Like, hey, I wish I could have 100 patients scheduled before my doors are open. For me, that’s a big deal. If I’m a dentist, I got a $800,000 loan on a startup. So we do it today and we, same thing. The goal was you get them a free platform, no strings attached, allow them to use us and fill that schedule, fill it up, set a goal. That was it, that was the inbound. And then we had outbounding, if they wanted us to call missed calls and they made an insurance team and claims team and so forth right? But something happened. Something happened. Something happened. And around I don’t know like three years into the journey you know things happen in the business and for me that was my first business venture. It was really new for me. On my own not working for a billion dollar organization. And by the way Clear Channel that’s where I was at the store I told her they sold for after I left. 30 something billion. Yeah. Anyways, um, yeah, so in around June, I’ll actually give you the same date, June 10th, 2019. I just say, you know, we’d merged into one company, into 12 companies with very big dental giants. I’m big organizations and I won’t say their names. But what I will tell you is in June of 2019, it just all vanished.

Ryan Isaac:
What happened?

Pedro Becker:
What happened? I think what happens is when you get a lot of alpha males in the room, things just fall apart. You know, you get a lot of guys that are a bunch of CEOs. And I think people don’t understand that when you do acquisitions, and I’m not saying this happens in dental practices, but within business, you get all these guys together that are very successful. Everyone’s got their different opinion. Everyone’s got their different philosophy. And I think that’s what happened. I think everyone had the right intention. It just didn’t work out well.

Ryan Isaac:
I’ve seen the nature channel. It’s like when there’s too many male lions in one pride, they just fight and kill each other until only one’s left. And the other ones run away. Yeah, okay.

Pedro Becker:
It almost felt like that. Almost like that. You know, for me, it was a blessing to disguise I’d never been nothing like that. I’m grateful for every experience in life. And till today, I don’t regret anything. I’m so thankful to God, our country. I’m also a veteran, by the way, I didn’t tell you that part. I served in Marine for six years, but yeah. So in June of 2019, I flew out to Miami, parted ways with our partners. We parted ways, leaving at that. And I sat there for three months and decided, what am I gonna do? Do I go back to corporate America? I could work at Google. My friends, I have friends that work at Google, Microsoft. What do I do? So I felt like, you know, really I would have had a regret for the rest of my life when we started over from zero. So that’s where we are. That’s who we became in January. Like, well, I would say January of 2020.

Ryan Isaac:
Perfect timing. Yeah, January 2020.

Pedro Becker:
Yeah, perfect timing, COVID and all that stuff was coming up right around the corner.

Ryan Isaac:
And that was the birth of Axel. That’s when Axel began, 2020. Give us a, so who is Axel? What is, I was gonna read the first thing on your website. It’s really cool. But I mean, in your own words it’ll be better. But tell us about Axel.

Pedro Becker:
That’s an actual big day. What’s up? Yeah. Axel is, in my professional opinion, obviously I’m probably biased, but I can tell you everything that we build comes from the audience, from our customers. We don’t build nothing unless it’s asked for. So Axel is every practices dream that uses open Dumbbell. Axel is 12 plus products. There are no hidden fees. There’s no all the cart. It makes you money. I’m just going to say a name.

We’ve actually, no I won’t say their name. We have a group that has about 80 locations that joined us last year. In the last 80 days from year to date, we’ve generated over almost $1 million for them with no human involved. And I’m gonna say generated over $1 million with no human. So there’s 12 things that we do and I’ll tell you three of them that make you money to make this fun, how’s that?

Ryan Isaac:
I like three that, and no humans in any of these three? It’s all the tech. Okay.

Pedro Becker:
Yeah, no, not really. And we’re gonna dive right into each one of them. And I’ll tell you, for all your listeners to listen to your podcasts, Ryan, many groups, specifically groups for many years, even till this second, are trying to build something and export millions of dollars into it because they don’t know what they don’t know. And that’s okay. But during this, and I hope they listen to this, they’re gonna learn some tips and tricks and I’m gonna teach you all. You ready?

Ryan Isaac:
Okay, let’s load them up. Number one. Okay.

Pedro Becker:
Fire it up, number one. I think this one’s low hanging fruit, biggest thyroid shot you could inject into any practice or any group. That’s just a beautiful loving kiss. Hygiene, unscheduled hygiene. Someone comes in for a cleaning, doesn’t matter if it’s a pro-fupy, are you with me so far? They walk out the door, it doesn’t get rescheduled.

Ryan Isaac:
I’m unscheduled hygiene. I’m constantly unscheduled hygiene because I don’t schedule when I leave because six months feels so far to me and then I end up rescheduling when the time comes because I’m always like something comes up. I’m the unscheduled hygiene patient. Classic. Okay, yeah. And my dentist, by the way, is a good friend, really good friend. And I still just don’t show up when I’m supposed to. I’m a terrible patient. I do floss every day.

Pedro Becker:
Oh, you’re my favorite type of patient actually. We’re going to find out why. So how do you know when you’re overdue? Three months passes, four months passes. I’m going to pick on you. How do you know? When you decide, you just decide to call?

Ryan Isaac:
Um, I just can feel it in my, I just decide like it’s been long enough. Um, and I should just go because I don’t want to lose teeth.

Pedro Becker:
I’m gonna tell you what we do for people like you. I’m not gonna take credit for this. I’m not gonna take credit for this, Ryan. It’s the groups, the practices that said, hey, solve this. Solve this issue. And from what I understand, there’s a way the practices are supposed to do this. And there’s software to do this. But they don’t do it the way that we do it. Okay? So this is what we do. Every practice doesn’t matter what size you are long as you’re an open dental you want this What we do is we allow you to go into action you say this is your procedure codes for this type of age group This type of this procedure code is a profie. These type of procedure codes is a perio Wonderful, how great But then what’s cool about is every day it looks and I’m gonna talk about how it looks remind me here in a second It looks every day and it checks says hey knock Who is overdue further cleaning, appropriate period. Right, it’s gonna go, damn right, okay, and it’s gonna look at all the settings, oh, the age, their codes, what columns do I allow, what slots do I allow, what blockouts am I allowing, and guess what? Ryan gets an actual message, right? But what makes it different is Mr. Ryan is so happy. He’s so happy, Ryan. You know why he’s happy?

Ryan Isaac:
Why?

Pedro Becker:
Because Ryan is not redirected to some freaking website. He’s just gonna waste his time and make him do all the work. Ryan wants it simple. Ryan wants it all filled out for him. So we’ve studied the human behavior. We’ve studied the human behavior and we’ve watched the recordings to make sure that we make it easiest possible. And I’ll tell you, friends of mine, have over 700 patients last year alone in only a couple of locations, generating $700,000 in revenue. Just off of that because it’s a two-click solution. The patient gets scheduled, gets put in your schedule immediately. Most importantly, all your listeners wanna know why, how? Ask your vendor one question after this podcast, listening to it. Ask your vendor if they use Open Dental’s API, Application Programming Interface, and then make them show you. I bet you they’re not. The point I’m making is everything’s live and practices love it.

That’s one of our most mature products. I’m proud of it, as you can tell. How do we quantify? How do you know it works? Oh, easy, my friend. You log into one dashboard, you say to one, I have 100 locations, I have one location, or 1,000, whatever, you say, wow, this many messages were sent today, this many pieces scheduled. You know what’s cool about it? It’s even more than that. We don’t try just once. You get to decide how often you want it to attempt, the frequency and the number of attempts. Example, Mr. Ryan here is overdue. Let’s bug Mr. Ryan once in between.

Ryan Isaac:
And you need to bother me. I’m a, you need to bug me. You do, I do. I need to be bothered a lot to finally take action. I really do, yeah.

Pedro Becker:
So in your case, do you feel once every three weeks is too much or what do you feel is like overboard for you?

Ryan Isaac:
No, once every three weeks, especially because I respect my dentist and I like them, their team and that feels responsible. It’s my oral health. It matters. I don’t want to lose teeth. I don’t want to become sicker in my teeth. So yeah, that’s fair.

Pedro Becker:
And you have a nice podcast and a nice backdrop and a nice haircut, you gotta have nice teeth, right?

Ryan Isaac:
Yeah, I do have a nice haircut. Yeah, thanks for noticing. Yes

Pedro Becker:
But the good thing is with Axel, with just that one product, you can say, you know what? When Ryan becomes overdue, only when he becomes overdue, text him once every three weeks for a total four attempts. And then pre-fills all his info, send him a beautiful message through email and text, let him schedule, and then create the appointment, test the procedure codes, and there goes the workflow, the beautiful journey of keeping him nice and healthy. Isn’t that the way it should be?

Ryan Isaac:
Yeah, it’s hard when you get a message that says, call the office or go online and schedule or you’re behind. I mean, I’m like, yeah, I need to, but I’m not going to. It does need to be easier for people like me.

Pedro Becker:
You knew it was cool girl? It’s good for you. So it’s good for both parties. You know why? The patient’s like, wow, I don’t have to feel nothing out, one. Two, I don’t have to call. So the patient’s happy, right? And some offices have three spots about three or four attempts. I tell you, you’d be surprised in how many patients schedule on the third, fourth attempt. It’s really mind blowing.

Ryan Isaac:
I’m sure. Yeah, that’s probably, I would be interested to see what the data says when people finally respond. I am curious, do you have any kind of idea how much, like what percentage of a patient base, active patient base is unscheduled? Or, you know, like past due?

Pedro Becker:
I do, I do. And I can tell you the demographics, that’s such a good question. We measure everything. So we have this, actually I’m just going to tell you this name is one group because I love them so much. There’s a group, they actually designed our dashboard for us. They are called LightWave Dental. They have about a hundred locations, all along the East coast. They said, you know what? We want a dashboard that has all these KPIs. We want to measure every single hygienist. And now, all these KPIs can be measured by a dollar, a currency, a number, and a percentage. And then guess what? Then you have a vacancy by hygienist. You know how busy each hygienist is now. Because if they’re not busy, I don’t know if anybody wants to pay that much money when you have so much vacancy. And what I can tell you is every part of the country is different. What I have learned in the last four years or so is the more that you adopt it, the faster your patients will get used to it. They’ll get used to it. Adoption weight will increase and I can tell you that the results are phenomenal when you and I have practices call us They’re like, this is crazy. I love you. They’re like you guys are not overhead when you hear those things That’s when you know is worth staying in demo and having fun with it, but there are just challenges

Ryan Isaac:
Maybe you’ll talk about this later. I’m hearing this and wondering, and I’ve wondered this for a while, is the dental industry as a whole, like practice owners, the entrepreneurs inside of dental, is the industry like behind on some of these tools? It feels like these are things other businesses use, kind of like dentists don’t often, when they get kind of big, they don’t often have like a C-suite or professional like, you know, high level managers. It does feel like it’s a little bit behind in adopting tools that other industries seem to be using, especially when there’s just that much data available. Is it hard? Is it just doesn’t exist or what do you think about that?

Pedro Becker:
That is probably gonna be the best question this podcast and luckily I can answer it for you. Okay And other verticals it depends on what vertical you in Most verticals when you become so big you need something like a sales force Big money or you need a net suite. Whoo big money Big buckaroos and then you have other industries like medical they have Epic. I have a family member that works at a hospital that has Epic. I know it’s several million dollars just for the implementation. And then I know it’s very, very expensive. So I believe what’s happening in the dental industry is people like myself and many others, Axel and many others out there, are trying to create that platform. And groups out there are trying to create their own platforms. Everyone’s trying to automate. Everyone wants better efficiencies.

That’s what it comes down to. Who’s gonna deliver so much value that it’s just mind blowing and it’s just unquantifiable? When someone delivers that, then they could be the undisputed greatness of the greatest net suite in dental, or the greatest Ferrari, whatever you wanna call it. But that’s what the industry wants. That’s what everyone’s trying to create, in my opinion.

Ryan Isaac:
I agree with that. I think years ago, probably not that long ago, um, we’ve been around for about 16 years and, uh, the dental space didn’t use to be so competitive from a business standpoint. It used to be just, you know, get four chairs in a lease location and put up a sign and you could have a full career and you don’t need to advertise. Marketing is not really a thing. Um, but now it’s not just about being the local clinical dentist who takes care of families. Now it’s like you have to be a good manager and leader and marketer, and you have to have data in your practice. You have to run this like other industries have been running for a long time. I think the competitiveness from probably private equity, corporate dentistry consolidation is just forcing people to hone their business skills and adopt things that have just never existed in dentistry before. But it’s helpful, and I think it improves. It’s probably just, is it hard for dentists to adopt this stuff though? Is it hard for them to, I don’t know, accept that these are the kind of changes that are needed.

Pedro Becker:
I think every dentist I’ve met with, and I’ve met maybe 20, 30,000 dentists face to face, which I’m so grateful for, Ryan. Last time we did seminars, and I would do some speaking engagements that we had a little room. They don’t know what they don’t know. They really don’t. What I can tell you is private equity is very smart. For example, when an appointment comes in on one of our services, we have one of our 12 modules, there’s no more such thing as guerrilla warfare marketing. Have you heard that term? We now know where every single dollar is coming from, the source. That’s so cool, right? When you know that you’re spending 20 grand a month or whatever, 10 grand a month, whatever people’s budgets are, people are being a lot more strategic and they’re being a lot more smarter with their money and where they’re spending it. I think bringing more tech and more competition industry, it should be welcomed by everybody. It’s good for the industry.

Ryan Isaac:
Yeah, I agree. We’ve seen that in my industry, in the financial services investing industry through robo advisors and I do I think it when it gives access to more people and gives more competitive advantage to those who are interested in developing it, then I do think that’s good. What’s point number two? Yeah, what’s number two?

Pedro Becker:
Point number two. Man, again, this one, I don’t get credit for this one either. I don’t get credit for any of these. We’re just solving for X. So credit for this one.

Ryan Isaac:
Yeah, I like that little math phrase. I like this. Okay. I like math. Yeah, solving for X. Let’s go. Yeah.

Pedro Becker:
What’s that? The song X So this one shout out to dr. Joshua rinkin dentistry rinkin dentistry rinkin dentistry.com. Thank you, joshua Uh, dr. Joshua rinkin came to us a couple years ago and said hey I love what you guys are doing. I understand what you guys are doing. I need to solve for x So he said I would like to automate my ar but I need all these freaking rules to apply And when I see these rules, i’m just going to label some of them off we all understand accounts receivable has 0 to 30, 31 to 60, 61 to 90, greater than 90. So there really can only be four aging periods. Do we agree on that? Yeah. So then you say, okay, you have four aging periods, but how do I know who do I not want to bill? Just because there’s an aging period doesn’t mean I want to bill them. Maybe I don’t want to bill them for their patient balance. Maybe I only want to bill them if their balance is less than 20 bucks. Maybe I only want to build them that have a certain billing type, like maybe private pay only or standard type or collections. All those criteria, right? So you’ve got all that stuff. It’s okay. Got it. Now what? It’s okay. Now deliver something that no one’s ever delivered. I said, what is that, my friend? Joshua. He said, okay, Axel, creative detailed invoices so jaw dropping that they won’t call us. It leaves them no reason, no reason of doubt. They should not pick up the phone and call us. They should answer every silly question they have.

We delivered, yeah, no it wasn’t. It was not. But we loved the challenge and we accepted the challenge and we delivered. So now I’m a patient. And I’m gonna tell you, I’m guilty of it and I’m proud of it. I don’t check the mail, nor do I care about the mailbox. So businesses, in this case, dental practices, we collect their money for them with no human, robotically, based on all that business criteria. So Joshua owns, I don’t know, seven, eight practices or so every agent period is automated, takes them to get a little training. So for a period, we said four agent buckets times six, seven locations. If you have eight locations, that’s what? 32 agent buckets. I know last year we collected over half a million dollars for them with no human involved. I know that. And I know every payment was posted and I know every patient got a detailed statement. And I know it required zero effort. And I know Joshua was happy.

Ryan Isaac:
It’s almost pure income to him.

Pedro Becker:
And I know there’s a lot of savings, but it’s thank you to him.

Ryan Isaac:
Yeah. Again, I’m putting myself in the patient seat. The invoice thing in the entire medical and dental industry is frustrating as a patient because they don’t really inform you of anything. They don’t teach you anything. You’re only left with confusion and you have to call their office and use their human time to probably answer what would be simple questions. But I’d love to see one of these invoices, one of these times. Maybe we should do a webinar and then you could show some visuals. That would be kind of cool actually. Yeah.

Pedro Becker:
You can do that. I’ll just put some big data on there, but I’d love to show you one. I’m gonna tell you it’s very detailed. Think of it as your real detailed statement, except it’s beautified with your branding. It’s got the actual debits and credits, like an actual accounting statement. And we even have it for families. This is the kicker. This is the final kicker on this one. Then they said, hey, Susie has five kids. They’re getting pissed off because they got five text messages. Can they get one family invoice? Do you think we did it?

Ryan Isaac:
Yeah, at this point, yes. I think you did it. I gotta see these though, that’s really cool. Yeah, and they probably, it’s maybe measurable, the drop in call volume or human hours spent explaining invoices the whole time. Probably been able to watch that drop dramatically.

Pedro Becker:
We did. Can’t really comment on that one. But what I can tell you, what I can tell you is there’s no one doing that function anymore.

But you know there are many so many places like people are so like now I would say the one that Know us and that use us and if they did it bedded on us They never better life because of it and I’m proud of that because when I die when we diet as ours We know that we solve for X.

Ryan Isaac:
I love that solve for X. I’m going to make a t-shirt that just says solve for X. That’d be a cool t-shirt. I’ll make one and send you one. I want to make you and send you one, man.

Pedro Becker:
I’m gonna get a freaking conference room on how funny. No, no, I haven’t used that in any podcast and really that is what we’re doing. I know it’s cliche, but it is what we’re doing.

Ryan Isaac:
No, that’s cool. What’s number three?

Pedro Becker:
Number three is no different than number one. We just did it different. All of these things that we’ve done, all 12 of them, they’re so similar in their own way, right? And they’re all measurable. There’s dashboards on them. You see how much money, you see the actual patients you drill into and you’re like, oh my God, they’re putting money in my bank account. We really are, I’m not kidding. So the next one was a little harder than the first two, I think. So it was treatment, unscheduled treatment. So I came in, I’m Ryan. And I needed three feelings, I needed, you know, and I wanted some whitening, um, because I was a whitening candidate and I’m also a candidate for Invisalign. And all I wanted was the freaking, uh, all I wanted was just a cleaning and one feeling because I had to go and I was already in a rush and so I did get one feeling, so I still need two, I still need two feelings, I still need the whitening and I’m still a candidate for Invisalign, you with me?

And I did not deny the treatment when I was in there. I said, no, I need it. If I needed it, I need it. Leave it there. I didn’t deny it. Again, another doctor, another group. And this one’s always evolving, but this one is so fun because there’s a bigger hit on it. It’s more powerful. Because you’re not talking about just getting the patient in the chair, now you’re talking about treatment. You’re talking about crowns, restorative. You can you could even you know, and they’ll be dentists that’ll think this even to the second man They’re gonna say oh, they’re gonna schedule but they’re not gonna show up right But guess what? You can make them pay partial amount you can make them play the full amount Order to schedule and guess what? We did study the human behavior Patients are scheduling for crowns patient are struggling for restorative treatments and their pain and they’re scheduling and they’re showing up and is bringing in hundreds of thousands of dollars to practices. You know how good that feels to feel in this economy that we live in, where people are stressed, inflation’s high, people are stressed out? This is why these four walls in this room are worth it. As an innovator of 20 years, it is so fun. With no pressure, no money from private equity, no burden rate. We’re self-funded.

Ryan Isaac:
Which is rare in the tech space and the dental tech space, maybe any tech space. What I like about these themes so far is I’ve always been amazed at how much a dental practice can grow profitability and an owner can grow income without needing new patients. Not that that’s not important, that’s a whole other thing. But there’s always money on the table just with your current patient base. But it takes data and it takes somebody who knows how to dig into it and hold people accountable and have systems for it. So I love these solutions because it can be daunting when the only solution on the table or appears to be the only solution is I need more patience. And then it’s a scheduling thing and it’s hours worked and it’s days, you know. But when there’s money on the table from your existing patient base, I love those solutions because they’re, it’s just sitting right there. Yeah, it’s already there. You just need to know how to go get it. And it’s pure profit most of the time a little bit of expense if you’ve got to outsource a hire, get some technology or systems, but it’s like pure profit. I love these solutions because I think they’re so plentiful in a lot of dental practices.

Pedro Becker:
Say this is every this should be every practices I know a lot of them love it they say it’s their dream they love it I’m not saying we’re perfect but I’ll tell you we are very different it’s never been about the money even till today hasn’t been we’re not going every trade show we barely started going to trade shows six months ago we just barely started going zero pressure like a bunch of kids just developing 40 of us.

Ryan Isaac:
Yeah, yeah, that’s a beast. Yeah, yeah, I like nerds, man. Nerds get things accomplished. They make the world go around. I appreciate that. Solving for X, left and right. Who, okay, so you’ve mentioned these, let’s talk about ideal person, if someone’s listening to this, who’s an ideal candidate. You’ve mentioned Open Dental, so I imagine that they have to be using that system. Only who’s an ideal candidate and how do they reach out and get in touch? Is it like a consultation thing? What’s that like?

Pedro Becker:
Real simple. We make it so simple. We make it real simple. Go to meetaxel.com. Go to our website. You can go there and say, get a lag demo. Or you can even say, I’ve signed up today if you’re that confident. But I would recommend getting a demo first. And I would say, go get a demo of all our competitors. I’m not gonna say their names. I’m gonna make you go do the homework. But go over there. Number one, we have a month-to-month demo. I mean, I’m sorry, month-to-month agreement. We don’t do long-term contracts. So if you’re in a contract with somebody else, I’m sorry. For us, we don’t believe in long-term contracts. You go to meetaxe.com, you’re gonna get a live demo, you’re gonna meet one of our team members, they’re gonna give you a live demo. Everything I’ve talked about today, we’re gonna see the facts. And then they’re gonna be like, wow, they’re not full of it. There is something that’s unbelievable. And when they see all that one platform, we are the sales force of Dental. Anyways, they sign up, they get an electronic email. The way we operate, everything’s also electronic. They’ll get a live email with the API key that we pay open Dental for every month.

They’re gonna be able to install it with a live little video that shows their IT company and how to install it That’s it done and then they get training we set them up we get them training they’ll get an email a login and they’ll Get training where they can schedule their first training. It’s all automated, but their trainings with a live team member

Ryan Isaac:
Okay, and that’s meetaxle.com. Yeah.

Pedro Becker:
Yep, M-E-E-T-A-X-L-E dot com, meetaxel.com.

Ryan Isaac:
Okay, I feel like we could keep this. There’s nine more still on the table. So we’ll just do, we’ll do three more podcasts to cover all 12. Let’s go one more. The people are frothing at this point. We need to give the people what they want. One more.

Pedro Becker:
Oh man. You want to do one more? You sure? I’m gonna give you one of my, one of the cool ones we just did not too long ago. We’ll call this a tip.

Ryan Isaac:
Okay, yeah, what keeps you up? Well? Yeah, tell me one that like just geeks you up. I like this okay

Pedro Becker:
I like this one. I don’t call it pathos and homology, but I call this the convenience of life. If you have more than one location, and even if you have one location, it’s still very, very valuable. Isn’t it a pain the more locations you have to log into your open demo into a server? Wouldn’t it be nice to log into Axle and create an appointment from any location? If you had 100 locations, you don’t have to log into 100 servers. And you can see your schedule live with all the business rules you want, you know, buy a blockout and all that silly stuff, you know, buy the appointment type and it’ll pre-fill everything for you. Look up for a new patient or existing patient. So the more your story is, you don’t have to log into a server anymore. The more locations you have, the greater the efficiencies, the economies of scale. You get from the palm of your hand. I think it’s cool. It’s fun.

Ryan Isaac:
Okay. That is really cool. Yeah. You know what I love about this too, is I love talking to the people, the creators of this. Because you know where this was born and you know how it actually works. And you’re behind the scenes and the passion comes through. So I appreciate that. It’s really cool. Thanks for sharing all this.

Pedro Becker:
I appreciate it. And like I said, if you have more than one product, and most practices have anywhere from four to six products minimal, you definitely want the product no matter what. And everything after that is just making you money and putting deposits in your bank account. At the end of the day, that’s what it is.

Ryan Isaac:
What? Yeah, it’s the best selling point you could ever make. Pedro, thank you for spending some time and solving for, I really wanna make some T-shirts and send them to you guys. It just makes me excited. Meet Axel.com. Pedro, thank you for being here. I’m sure we’ll do this again in the future.

Pedro Becker:
Love it. Here to support everything you guys do. Thank you so much. I appreciate you, Ryan.

Ryan Isaac:
Alright, thanks everyone for tuning in. We’ll catch you next time. Take care now. Bye-bye.

Practice Management